How does XCollab work?
Before you begin, you should first understand how XCollab work.
Install XCollab App
BigCommerce merchants can use XCollab by installing the app from BigCommerce app store.
Setup Collaborator Profile
The first thing to do after installation is to setup a collaborator profile. This is required before you can collaborate with other merchants or view marketplace.
Getting Started as Advertiser
Advertiser are merchants who offer deals to other merchants. They can offer discount code like $10 OFF to customers from publisher stores. This allows advertisers to acquire high-intent purchasers at a low cost. You need a paid plan to collaborate as an advertiser.
Getting Started as Publisher
Publisher are merchants who promote advertiser offers. What's the benefit of being a publisher? You can use partner offers to increase AOV and boost conversion. With advertiser offers, you can setup promotion like "Get $10 OFF at Advertiser Store when you spent at least $100". Best of all, there are no costs for you to setup these promotions! You can collaborate as publisher while on free plan.