There are 2 ways you can send email to your contacts.
Broadcast
- One-time broadcast to deliver email to your contacts.
- Suitable for static email content.
- Can't pass additional resources data when sending.
- Manually created and scheduled
- Examples: Monthly Newsletters, Announcements, Festive Promotions.
See how you can use broadcast to send emails.
Workflow
- Automated workflow to send email to contact based on triggers and conditions.
- Suitable for dynamic email content.
- Will pass resources data from workflow when sending.
- Fully automated and event-driven
- Examples: Checkout Abandonment, Browse Abandonment, Product Review, Post-Purchase Feedback