Associations are how resources interlink between each other. It allows you to access property values from an associated resource. For example, an association between Contact and Shopify Customer resource allows you to access total spent with {{ contact.shopify_customer.total_spent }}
See available resource associations for your account.
Using Resource Associations
Email Editor
When creating emails, you can add association to existing resource. This provides you with valuable data to help you craft personalized email. In this case, after adding association for Shopify Customer, {{ contact.shopify_customer.total_spent }}
can be used to display total spent.
Contact Segmentation
Contact segmentation is an area where association can be super handy. It allows you to build conditions based on properties from an associated resource. In this case, we are creating a segment where Contact is an existing Shopify Customer with total spent greater than 100.