Cleaning up unengaged contacts by unsubscribing them from emails can improve deliverability and reduce costs.
In this playbook, we'll show you how to setup Unengaged Cleanup Workflow which allows you to automatically clean your list.
To start, we need to segment unengaged contacts.
Go to segment library page and create new segment from Unengaged template.
- Contacts who've not opened or clicked any emails within the last 180 days.
- Must receive at least 10 emails.
- Excludes contacts who've already unsubscribed from emails.
Setting up Workflow
Select Workflow Playbook
Go to workflow playbooks page and select Unengaged Cleanup playbook.
Select Trigger (Step 1) and use the created segment Unengaged to trigger this workflow.
Click Submit to create workflow. That's it, setting up Unengaged Cleanup Workflow is easy when you are creating from playbook.