Browse Abandonment is when a shopper visits product page, but leaves your store without making purchase.
OnVoard is able to identify browser abandonment shoppers for your EasyStore site if:
- Web Tracking is installed and
Product Viewedactivity is tracked. - Visitors can be identified. See trackable site visitors.
In this guide, we'll show you how to setup a EasyStore Browse Abandonment Flow.
Before you Begin
- Ensure that web tracking is installed and
Product Viewedactivity is tracked.
Browse Abandonment Email
To start, you need to prepare a browse abandonment email. Go to emails page and add a new email.
You can use cart abandonment templates for Browse Abandonment emails.
- Select Cart Abandonment (Single Product) if you want to recommend a single product viewed by contact.
- Select Cart Abandonment (Multiple Products) if you want to recommend a multiple products viewed by contact.
In this example, we'll select Cart Abandonment (Multiple Products).
Go to Settings tab and add the following resources:
- Product
- EasyStore Product
- EasyStore Product Viewed
We'll be passing these resources via flow later. Select Content tab to go back to editor.
Select the product list block.
- Select Query Resource Records for Data Input.
- Select EasyStore Product Viewed for Config > Resource.
- Scroll to Query Resource Records section.
- Add condition to query records where Contact Email equals
{{ contact.email }}. This will return list of products viewed by email recipient. - Select Activity Datetime [High to Low] to sort by most recent activity records.
- Turn on Exclude Past Purchases so that you won't display products that have already been purchased by contact.
This config will dynamically generate list of products viewed by email recipient. Modify the rest of email configurations according to your preferences and click Submit to save email.
After email is created, copy email ID. We'll be using it later in flow.
Setting up Flow
Select Flow Playbook
After email is ready, go to flow playbooks page and select Browse Abandonment playbook for EasyStore.
Flow Configurations
Select Send Email (Step 7). Then specify browse abandonment email to use for sending.
Click Submit to create flow. That's it, setting up EasyStore Browse Abandonment Flow is easy when you are creating from playbook.
Flow Breakdown
Here's a breakdown of steps for this flow.
Step 1: Trigger this flow when EasyStore Product Viewed activity is created.
Step 2: Wait for 4 hours.
Step 3: Augment EasyStore Product Viewed resource.
Step 4: Augment EasyStore Product resource.
Step 5: Augment Product resource.
Step 6: Filter will exclude contacts who've added cart items or started checkout within the last 30 days. We're excluding these contacts to avoid sending browse abandonment email when they are already receiving emails from cart/checkout abandonment flow.
Step 7: Send browse abandonment email to contact. Flow resources will be passed to email.