Below are the benchmark metrics you can use to evaluate the performance of your email marketing campaigns.
Metric | Average Range |
Open Rate | 15% to 20% |
Click Rate | 2% to 4% |
Hard Bounce Rate | 0.5% to 0.8% |
Unsubscribe Rate | 0.2% to 0.5% |
Spam Report Rate | 0.05% to 0.1% |