A recipient is identified as bounced when email can't be delivered to them. Bounces can be categorized into hard bounces and soft bounces.
Indicates a permanent error for email deliverability. The most common reason for hard bounces is when you try to send to an invalid email address. To protect your sender reputation, OnVoard automatically excludes hard bounced email addresses from all future emails.
Indicates a temporary error for email deliverability. Below are some common soft bounce reasons.
- Recipient inbox is full.
- Recipient email server is offline.
- Email can't be relayed due to connectivity reasons.
- Inbox provider temporarily delaying messages from untrusted senders to prevent spams.
- Email message is too large.
- Email message blocked due to detected spam content.
Keep in mind that in some cases, a recipient may initially encounter a temporarily delayed soft bounce error before receiving a successfully delivered email. The following timeline will explain this scenario.
- At 2am, we attempt to send email to
firstname.lastname@example.org provider temporarily delays receiving of message. This is sort of like in pending mode. The message was not blocked or rejected. Sometimes inbox providers do this to cap the number of deliveries from untrusted senders to prevent spams.
- We will mark the recipient as soft bounced due to temporary issue.
- At 5am, inbox provider notified that email has been successfully delivered. We will mark recipient with successfully delivered email.
Lastly, contact will be marked as hard bounced if it soft bounces 10 consecutive times without any successful deliveries.