Cart Abandonment is when a shopper add items to their cart, but leaves your store without making the purchase.
OnVoard is able to identify cart abandonment shoppers for your BigCommerce store if:
- Web Tracking is installed and
Cart Item Addedactivity is tracked. - Visitors can be identified. See trackable site visitors.
In this guide, we'll show you how to setup a BigCommerce Cart Abandonment Flow.
Before you Begin
- Ensure that web tracking is installed and
Cart Item Addedactivity is tracked.
Cart Abandonment Email
To start, you need to prepare a checkout abandonment email. Go to emails page and add a new email.
There are 2 Cart Abandonment templates. Select one of them and we'll modify configurations from there. In this example, we'll select Cart Abandonment (Single Product).
Go to Settings tab and you should see that Product resource has already been added. Add the following resources as well:
- BigCommerce Cart Item Added
- BigCommerce Product
We'll be passing these resources via flow later. Modify the rest of email configurations according to your preferences and click Submit to save email.
After email is created, copy email ID. We'll be using it later in flow.
Setting up Flow
Select Flow Playbook
After email is ready, go to flow playbooks page and select Cart Abandonment playbook for BigCommerce.
Flow Configurations
Select Send Email (Step 7). Then specify cart abandonment email to use for sending.
Click Submit to create flow. That's it, setting up BigCommerce Cart Abandonment Flow is easy when you are creating from playbook.
Flow Breakdown
Here's a breakdown of steps for this flow.
Step 1: Trigger this flow when BigCommerce Cart Item Added activity is created.
Step 2: Wait for 4 hours.
Step 3: Augment BigCommerce Cart Item Added resource.
Step 4: Augment BigCommerce Product resource.
Step 5: Augment Product resource.
Step 6: Filter will exclude contacts who've started checkout or placed any orders within the last 14 days.
- Exclude contacts who've started checkout to avoid sending cart abandonment email to contacts who are already receiving email from checkout abandonment flow.
- If there's no placed orders, cart is considered as abandoned.
Step 7: Send cart abandonment email to contact. Flow resources will be passed to email.