Cart Abandonment is when a shopper add items to their cart, but leaves your store without making the purchase.
OnVoard is able to identify cart abandonment shoppers for your BigCommerce store if:
- Web Tracking is installed and
Cart Item Addedactivity is tracked. - Visitors can be identified. See trackable site visitors.
In this guide, we'll show you how to setup a BigCommerce Cart Abandonment Workflow.
Before you Begin
- Ensure that web tracking is installed and
Cart Item Addedactivity is tracked. - Understand difference between checkout abandonment and cart abandonment.
Setting up Workflow
Select Workflow Playbook
Go to workflow playbooks page and select Cart Abandonment playbook.
Workflow Configurations
In this workflow, we will send up to 1 cart abandonment email to contact.
- Select Email (Step 3)and add new email with using template "Cart Abandonment" email template
Click Submit to create workflow. That's it, setting up Cart Abandonment Workflow is easy when you are creating from playbook.