This guide is a walkthrough on how BigCommerce merchants can setup OnVoard Marketing Platform.
Connect to BigCommerce
Go to marketing platform's connections page and connect to BigCommerce. After your store is connected, OnVoard will automatically sync the following data from your store.
- Customers
- Subscribers
- Products
Depending on the number of records you have, you may take up to a few hours for data to be fully synced.
We will automatically create a contact list Newsletter for new accounts. This is the main list for your account. Go to Bigcommerce Settings page. The default settings will automatically add synced contacts to Newsletter list. This setup allows you to have a readily available audience when you need to broadcast emails.
Setup Email Domains
We highly recommend you to setup email domains so that you can send emails from your own domain. Emails sent from your own domain will not have "via onvoard-mail.com" message.
Setup Email Profiles
You need to setup email profile before you can start sending emails.
Install Web Tracking
Setting up web tracking for your BigCommerce site allows OnVoard to retarget your store visitors based on their browsing activity. For example, you can use OnVoard to send cart abandonment email to contacts who've added cart items but didn't complete purchase. You need to turn this on to use workflows like browse abandonment, low stock, price drop, etc.
See how to install web tracking on BigCommerce site.
Use Workflows to Automate Marketing
Go to workflow playbooks and explore present workflows. We have more than 15 workflow playbooks you can use to automate marketing for your store. Using playbook, you can literally setup workflow within minutes.
Setup Email Campaign
Most workflows involves sending email in one way or another. See guide for setting up email.