Conversion is recorded when someone makes a purchase after engaging with prompt. See how OnVoard tracks engagement. OnVoard use 7 days lookback window to identify prompt conversions.
When conversion is attributed to prompt, we will take order amount and record it as assisted conversions for prompt. In general, treat conversion stats as a reference and not dwell too much into absolute numbers.
Double counting can occur for assisted conversions
For example, a single order may generate more than 1 assisted conversion if 2 prompt widgets are engaged by user before it gets converted. In this case, both prompts will show assisted conversion.
Why we don't use last-click attribution
Many merchants use more than 1 prompt widgets. Using last-click attribution will only attribute conversions to the last widget. This means you will lose insights for other prompts that have contributed to purchase. This is why we prefer to record things as assisted conversions so that you can see how prompts contributed to purchase.
Subsequent changes to order will not modify conversions
Refunds and cancelled orders will still be counted as conversions.