Double opt-in can be used to require contacts to confirm they want to receive emails from your business.
Why use double opt-in?
- Your lists will have higher engagement and email delivery since users have explicitly confirmed they want to receive emails from you. This means fewer chances of your emails going to spam.
- Some regulations like GDPR may require your business to send emails to users who have double opted-in.
Disadvantages of using double opt-in
In general, you can expect to miss out 50% of your subscribers if you use double opt-in. This is due to more steps in the process and some users will forget to confirm the opt-in link.
Double opt-in status
Not Set - This is the default status for double opt-in. Use this to unset opt-in status.
Not Confirmed - Opt-In confirmation email has been delivered but contact has not confirmed it. When contact is in this state, they won't recieve any other emails from you since they have not yet confirmed opt-in subscription. Contact will be classified as non-sendable.
Confirmed - Contact is double opted-in.
Ways to use double opt-in
Below are various ways you can use double opt-in.
When using prompt to sync response to OnVoard Contact, you can turn on double opt-in. When turned on, we will send double opt-in confirmation email to contacts who have not confirmed double opt-in.
Using CSV Import
You can use csv import to trigger double opt-in emails. Go to import jobs and create a CSV import for contacts. Refer to contact schema for available columns. To send double opt-in email to a contact, you need to set the following column values.
email_double_optin_status - NOT_SET or NOT_CONFIRMED
send_email_optin_confirmation - true
Once imported, we will automatically send opt-in confirmation emails to contacts.
Manually update double opt-in status
You can also manually update double opt-in status for contact.
Go to contacts page and select Change Opt-In Status for contact.
You can then change double opt-in status.
Lastly, you can go to email settings to customize both opt-in email and opt-in confirmations page.