XCollab allows merchants to collaborate together to open new, complementary markets and acquire high-intent purchasers at low cost. As a merchant, you can be both an advertiser and publisher. Collaboration between merchants can even work both ways.
How does it work for Advertiser?
Advertisers are merchants who offer deals to other merchants. They can offer discount code like $10 OFF to customers from publisher stores. This allows advertisers to acquire high-intent purchasers at a low cost.
How does it work for Publisher?
Publishers are merchants who promote advertiser offers. What's the benefit of being a publisher? You can use partner offers to increase AOV and boost conversion. With advertiser offers, you can setup promotion like "Get $10 OFF at Advertiser Store when you spent at least $100". Best of all, there are no costs for you to setup these promotions!
Bring your Own Partner
Have a merchant that you want to collaborate with? Invite them to XCollab and setup a private deal with them! Publishers can always run campaigns on free plan.
Below is how merchants can collaborate with one another to generate more sales.
1) Advertiser Create Deals
Advertiser create deals and list them on marketplace. Deal can be public or private. Private deal allows you to setup exclusive offers with selected partners. Deals listed on marketplace will be available to publishers who can initiate a collaboration campaign.
2) Publisher Create Campaigns
Publisher can view marketplace and identify deals to collaborate. After identifying deal to collaborate, setup a campaign for it. You can structure campaign such that only orders greater than $X will be eligible. This allows you to increase AOV.
3) Advertiser Approval
Advertiser will be notified for campaign requests. They can then choose to approve or deny it. XCollab will notify publisher the approval status via email. If campaign is approved, it will be ready to go live on scheduled dates.
4) Run Promotions
Before campaign goes live, both merchants should promote brand collaboration on social media and email newsletter. This is a good way to boost revenue as it gives customers reason to return to your store.
5) Campaign Period
During campaign period, XCollab will automatically drop a post-purchase email with advertiser's discount code when customer from publisher store makes a purchase. Emails will be delivered using publisher's email profile. Below is a quick walkthrough.
- Customer sees they can get "$20 OFF" at advertiser store if they ordered at least $100 from publisher store.
- Proceeds to place an order of $110 at publisher store. Publisher get to increase AOV.
- Receives post-purchase email with advertiser's discount code for "$20 OFF".
- Customer is thrilled with the discount and goes to advertiser store to place an order. Advertiser win a new customer.
6) Rinse and Repeat
After campaign ends, find more collaborators or bring your own collaboration partner. Rinse and repeat to acquire customers at a low cost.