A conversion is recorded when customer place an order on advertiser's store using discount code from post-purchase email. There are few rules to determine how XCollab track conversions.
Prerequisites
- Integration is needed to track conversion. If advertiser is not using an platform that is integrated with OnVoard, we won't be able to detect new orders and track conversions.
One-Time Coupon
If one-time coupon is used in post-purchase email, we will check if the same coupon code is used advertiser's order. If order matches, we will mark it as a conversion. Here's a walkthrough.
- Ongoing coupon code "5SJJRTL4S4" is delivered in post-purchase email
- Check advertiser orders. Search for orders with coupon code "5SJJRTL4S4" after post-purchase email delivery timestamp.
- If found, mark order as conversion.
Ongoing Coupon (Reusable)
If an ongoing coupon is used in post-purchase email, we will also check if the same coupon code is used advertiser's order. However in this case, since the coupon code can be used by multiple customers, we will also check if the same customer email address is used in order. Here's a walkthrough.
- Ongoing coupon code "10OFF100" is delivered in post-purchase email to john.doe@example.com
- Check advertiser orders. Search for orders placed by john.doe@example.com after post-purchase email delivery timestamp.
- If found, check if order is has coupon code "10OFF100".
- If everything matches, mark order as conversion.
Caveat for EasyStore Merchants
Note that for easystore merchants currently they do not provide us with discount codes used in order. Hence we will only check if customer email address matches.