Your Sending balance is prepaid money for sending that your plan doesn't already cover.

It lets you pay for extra sends when you need them, without permanently increasing your monthly plan.

 

What it pays for

The email sends included in your plan are used first and cost nothing extra. Once those run out, further sends come from your Sending balance at $1 per 1,000 sends.

Emails from Marketing Platform, Back In Stock, Reviews and Reperks all count toward the same monthly allowance. Any of them can end up drawing on your balance once the allowance is used up.

If you send through your own SMTP provider, email transit is taken from the balance instead, at $0.50 per 1,000 sends.

Your Sending balance is never used to pay your subscription fee. It only pays for usage.

 

When to use it instead of a bigger plan

Extra email sending added to your plan is charged in full for the month, however many days are left. Your Sending balance isn't. You pay for the sends you actually use, and anything left over stays in your account.

So for a one-off spike, especially late in the month, topping up is often cheaper than raising your plan.

If you're going over every month, the opposite is true. A larger email allowance costs less per send than paying for the same overage repeatedly.

See Adjusting and Downgrading All-In-One Plan for the timing of plan changes.

 

If your balance runs out

Sending stops. Once you're past your included allowance and the balance is empty, we can't send, and you'll see a message asking you to top up.

We email you before this happens, but a campaign scheduled overnight can still be caught by it.

Adding funds lets sending continue straight away. If you regularly go past your allowance, turn on auto-recharge so a campaign never stops halfway.

 

Adding funds

Add funds from Billing Overview. The minimum top-up is $20.

Adding to your balance doesn't change your monthly subscription price. Adding $50 gives you $50 to spend on usage, and nothing else moves.

Unused funds carry over. Your balance doesn't reset at the end of the month, unlike the email allowance included with your plan, which refreshes on the 1st.

 

Auto-recharge

Auto-recharge tops up automatically when your balance falls below an amount you choose. For example, add $50 whenever the balance falls below $10.

It's off by default. Turn it on from Billing Overview.

2 things worth knowing:

  • If a top-up fails 3 times in a row, we switch auto-recharge off and email you. This is usually an expired or declined card. Sending will stop once the balance is empty, so it's worth acting on that email.

  • You can set a monthly spending cap. Auto-recharge and manual top-ups both stop once your top-ups for the month reach it, so a runaway send can't quietly spend more than you intended.

 

If you're on Unlimited email

Email sends don't touch your Sending balance while Unlimited is active, however much you send.

Any money already in your balance stays in your account and is still there if you move off Unlimited later.

 

Credits and your balance

These are 2 different things.

Sending balance is money you've added. It pays for usage only.

Credits are promotional value we've given you. They can go toward your subscription as well as usage.

When you have both, credits are always used first. Your Sending balance is only touched once credits run out.

 

Shopify billing

If you're billed through Shopify, a top-up is charged as an app usage charge against your approved spending limit.

If a top-up would take you past that limit, the charge is declined and we email you a link to approve a higher one. Approving it lets the top-up go through.

 

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