Use OnVoard's marketing platform to send reviews emails

One key differentiation of using OnVoard to send reviews emails is that besides the built-in email sending from our Reviews app, you can opt to use Marketing Platform app to fully customize workflows and reviews emails. Here are the pros and cons for using Marketing Platform to send reviews emails.

Pros

Fully customize emails: You can add additional blocks to your email content and go beyond the default email templates used by reviews apps.

Control workflows: When you use marketing platform to send reviews emails, you get to fully control the workflows for each steps. For example, you can add a branch step to send a different reviews emails to users who've spent more than $500 within a single order. Or you can setup to get notified whenever someone leaves a review.

Cons

More complex: Setting up marketing platform to send reviews emails requires much more work on your end and can be challenging for non-technical users. For starters, we recommend to first try using the built-in Reviews app for email sending, and only use marketing platform to send reviews emails when your use case requires you to.

Email sends usage: Using marketing platform to send reviews emails will count towards email sends usage for marketing platform app. You may incur additional sending cost when switching to use marketing platform to send reviews emails.

Below we shall walk you through on how you can use marketing platform to send reviews emails.

Before you Begin

Ensure that you are connected to OnVoard's marketing platform app. Go to marketing platform's connections page and check that there's an active connection to your ecommerce store.
Ensure that you have done initial setup for Reviews app.