There are 2 ways you can send email to your contacts.

Broadcast

  • One-time broadcast to deliver email to your contacts.
  • Suitable for static email content.
  • Can't pass additional resources data when sending.
  • Manually created and scheduled
  • Examples: Monthly Newsletters, Announcements, Festive Promotions.

See how you can use broadcast to send emails.

Workflow

  • Automated workflow to send email to contact based on triggers and conditions.
  • Suitable for dynamic email content.
  • Will pass resources data from workflow when sending.
  • Fully automated and event-driven
  • Examples: Checkout Abandonment, Browse Abandonment, Product Review, Post-Purchase Feedback