Campaign allows you to filter contacts based on their properties. When contact properties filtering is used, only known users will be eligible for this campaign. For most merchants, this means that campaign won't be shown to users who are not logged in.

Regardless, contact properties filtering is extremely powerful and brings tons of possibilities such as filter contacts if they have:

  • Upcoming birthday within the next 30 days.
  • Spent more than $500 within the last 90 days.
  • Not placed any order within last X days.
  • Recently opened marketing email.

In the campaign editor, find Contact Properties Filtering and add a rule. Each rule picks a contact property, a comparison and a value, so a rule reading Last Order Date is more than 30 days ago targets contacts who have not bought from you in a month. Add a second rule and both have to be true before the campaign shows.

Contact Properties Filtering in the ActionPop campaign editor, with the Rule button for adding a condition