Engagement tracking allows you to see how well users responded to campaigns. The following user actions can be recorded as engagement:

  • Clicking on button
  • Submitting form
  • Clicking on product link
  • Adding product to cart

 

Engagement will not be recorded for:

  • Closing campaign
  • Clicking on text element links
  • Forms that isn't successfully submitted (For example, missing fields)


Button Block

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You can setup button to not record action as engagement. This is useful for "negative" button actions like Close.


Conversions

When a user makes a purchase after engaging with campaign, we will record it as conversion See conversion tracking for campaigns.